Internet and Pay-Per-Click

Lawyers Group started with TV advertising to generate personal injury leads. However, in recent years, with the popularity of the Internet, we have also turned to the Internet to leverage its power to generate leads. Lawyers Group utilizes the different mediums of the Internet such as search engines, browser platforms, and various social medias to maximize our leads in both local and national markets.

Organic leads

Lawyers Group utilizes organic SEO (Search Engine Optimization) to generate leads. This means our website pages are optimized with related content and images so when people are searching with certain keywords like “personal injury lawyer”, “car accident lawyer” or “medical malpractice” etc our website pages will appear on their browser’s search results. Unlike, Pay-Per-Click campaigns discuss below, SEO is FREE other than the cost of developing and maintaining the sites.

Pay-Per-Click leads

Lawyers Group also uses SEM (Search Engine Marketing) in the forms of Pay-Per-Click (PPC in short) campaigns to generate the bulk of our Internet personal injury leads. Our Google and Bing certified Internet experts bid against other advertisers on the Internet for personal injury related keywords daily to bring victims to our landing pages. We only pay if our advertised link is clicked on by an injury victim doing a search. The two main types of the PPC advertising we do are mobile and desktop browser advertising. To learn more about those two types of campaigns and see samples of our landing pages and ads, please click on the buttons below.